Sellulare
Enterprise AI · Built in Jordan

Enterprise AI that lives inside your data center

Sellulare builds secure, Arabic-first AI software for banks, telecoms, and regulated enterprises — deployed on your servers, under your control, with your data never leaving your network.

Built for organizations where data residency is not optional

AudQA — on your servers

Executive Overview

1,510 completed

North-Star Metrics

74AUDQA SCORE

+4.3 vs last 7 days

Weighted composite: quality (60%) · sentiment (25%) · completion (15%)

Sentiment

62.6%

+12.6vs last 7 days

Compliance Adherence

91.1%

+2.4vs last 7 days

On target · Target: 90%

First Contact Resolution

71.4%

+1.8vs last 7 days

Sentiment Breakdown

56%
  • Positive848
  • Neutral537
  • Negative125

Our flagship solution

AudQA

AI quality assurance for every call in your contact center

AudQA listens to 100% of your calls — in Arabic and English — and turns them into quality scores, compliance checks, and customer insights. All of it on your own infrastructure.

  • Every call scored against your own quality and compliance scorecards
  • Sentiment, churn risk, and first-contact resolution on every conversation
  • On-premise or fully air-gapped — audio never leaves your network
Explore AudQA in depth
AudQA — on your servers

Call transcript

Analysis complete

Agent

0:00

Good morning! How can I help you today?

Customer

0:06

I'm calling about the financing offer I received.

Agent

0:11

Happy to walk you through the full terms and costs.

Call analysis

Intent: Personal loanCompliance: Passed

100%

of calls analyzed — not the ~2% manual QA can sample

2

languages, one platform: Arabic and English

0

audio files stored — processed, scored, deleted

1

command to deploy: docker compose up

Why Sellulare

We build AI the way regulated industries need it: local, auditable, and fluent in Arabic.

On-premise by design

Our software is built to run inside your data center from day one — not a cloud product with an on-prem afterthought. Air-gapped deployments with local AI models are fully supported.

Arabic-first AI

Dialects, code-switching, and the way your customers actually speak. Our pipelines are engineered for Arabic from the ground up, with English handled just as well.

Built for regulated industries

Role-based access control, full audit trails, tenant isolation, and encrypted credentials. Compliance isn't a feature tier — it's the default.

Serving the sectors where data must stay home

BankingTelecomInsuranceGovernmentBPO

Security is the product

Everything we ship assumes your auditors are watching.

On-premise deployment

Runs entirely inside your network.

Audio never stored

Files are processed in memory and deleted.

RBAC & audit trail

Every action logged with user, IP, and time.

Air-gapped option

Local AI models — zero internet required.

Frequently asked questions

Does our audio or data ever leave our network?

No. AudQA deploys inside your infrastructure. Audio files are processed in temporary storage and deleted immediately after analysis — only transcripts and scores are kept, on your servers. In air-gapped mode, even the AI models run locally with no internet connection.

Which languages and Arabic dialects are supported?

AudQA is Arabic-first and handles Modern Standard Arabic alongside regional dialects, as well as English and mixed Arabic-English conversations. Transcription engines are swappable, so you can choose the one that performs best on your calls.

What does deployment require?

A single Docker Compose stack on standard Linux servers. Most deployments are running within a day. Local AI models run on a GPU; deployments that use approved cloud models have no special hardware requirements.

Can it run fully offline / air-gapped?

Yes. AudQA can run with fully local transcription and analysis models, requiring no outbound internet connection at all. This is a first-class deployment mode, not a degraded one.

How do we control AI costs?

Every call's AI usage is tracked and priced per call, per pipeline, per model. You can mix local models (zero marginal cost) with cloud models, and many conversation metrics are computed deterministically with no AI cost at all.

Do we need to change our telephony system?

No. AudQA ingests recordings from your existing system via API push, signed webhooks, or scheduled SFTP/FTP/SMB/HTTP fetch — whatever your recorder already produces.

See your calls the way AudQA sees them

A live demo on real (or sample) calls — deployed the way you'd actually run it.