Sellulare
AudQA — Flagship solution

From raw audio to answers

AudQA turns every recorded call into quality scores, compliance results, and customer insight — automatically, in Arabic and English, entirely on your infrastructure.

How a call becomes insight

Ingest

API, webhooks, or SFTP/FTP fetch

Preprocess

Loudness profile, silence & dead-air detection

Transcribe

Speech-to-text with speaker diarization

Analyze

Scorecards, compliance, sentiment, topics

Report

Dashboards, alerts, scheduled reports

Powered by industry-leading, context-aware transcription and analysis

Context-aware transcription — tuned for Arabic dialects, code-switching, and noisy call audioContext-aware analysis — reads intent, tone, and compliance across the whole conversation

Industry-leading context-aware transcription

Noisy lines, overlapping speakers, dialect switches — AudQA's context-aware engine preprocesses audio, separates agent from customer, and transcribes with a deep understanding of how real conversations actually flow.

  • Speaker diarization: know who said what
  • Context-aware accuracy on Arabic dialects and Arabic-English code-switching
  • Runs on your infrastructure — including fully air-gapped sites
AudQA — on your servers

Call transcript

Analysis complete

Agent

0:00

Good morning! How can I help you today?

Customer

0:06

I'm calling about the financing offer I received.

Agent

0:11

Happy to walk you through the full terms and costs.

Call analysis

Intent: Personal loanCompliance: Passed

Score every call against your scorecard

Bring your QA form into AudQA: weighted criteria, per-question evidence from the transcript, and compliance checklists where a critical miss fails the call automatically.

  • Weighted quality scorecards with per-question scores and justification
  • Compliance checklists with critical auto-fail items
  • Consistent scoring across 100% of calls — no sampling bias
AudQA — on your servers

Compliance Checklist

  • Identity verified before account details
  • Total cost and profit margin disclosed
  • Early-settlement terms explainedCRITICAL
  • No commitment before credit review

Context-aware analysis of every customer

Because AudQA reads the whole conversation in context, it captures sentiment at the start and end of each call, churn-risk signals, first-contact resolution, and the topics driving your call volume — all extracted automatically.

  • Sentiment analysis for customer and agent, start to finish
  • Churn risk and escalation flags on every conversation
  • Topic detection and call-intent distribution across your whole volume
  • Deterministic metrics — talk-to-listen ratio, interruptions and dead air
AudQA — on your servers

Sentiment Breakdown

56%
  • Positive848
  • Neutral537
  • Negative125

Talk / listen

42 / 58

Interruptions

2

Dead air

4.1%

Churn risk

Low

Coach agents with evidence

Agent scorecards, leaderboards, and trends built from every call they handle — not the two calls a supervisor had time to review.

  • Per-agent quality, sentiment, and handle-time scorecards
  • Leaderboards and team comparisons
  • Drill from a score to the exact moment in the transcript
AudQA — on your servers

Agent Leaderboard

AgentScoreAHTCSATFCRCalls
  • 1Omar J.934m 12s9496%312
  • 2Talal Z.925m 02s9294%268
  • 3Fahad M.904m 47s9092%241
  • 4Reem D.883m 58s8991%203

Dashboards and reports your way

A drag-and-drop dashboard builder with AI-generated insights, plus a report builder with scheduled email delivery — so the right numbers reach the right people automatically.

  • Drag-and-drop dashboard builder with AI insight summaries
  • Report builder with filters, custom fields, and CSV export
  • Scheduled reports delivered by email on your cadence
  • CSAT surveys linked to call outcomes
AudQA — on your servers

Executive Overview

1,510 completed

North-Star Metrics

74AUDQA SCORE

+4.3 vs last 7 days

Weighted composite: quality (60%) · sentiment (25%) · completion (15%)

Sentiment

62.6%

+12.6vs last 7 days

Compliance Adherence

91.1%

+2.4vs last 7 days

On target · Target: 90%

First Contact Resolution

71.4%

+1.8vs last 7 days

Sentiment Breakdown

56%
  • Positive848
  • Neutral537
  • Negative125

Enterprise platform underneath

Multi-tenant architecture with strict isolation, white-labeling, role-based access control, and full audit trails.

  • Multi-tenant: run totally unrelated parts of the business — subsidiaries, departments, or brands — side by side in one deployment, each fully isolated from the others
  • Per-tenant white-label branding for group and reseller deployments
  • RBAC: admin, analyst, viewer, and API roles
  • Full audit trail — every action, user, IP, and timestamp
AudQA — on your servers

Executive Overview

1,510 completed

North-Star Metrics

74AUDQA SCORE

+4.3 vs last 7 days

Weighted composite: quality (60%) · sentiment (25%) · completion (15%)

Sentiment

62.6%

+12.6vs last 7 days

Compliance Adherence

91.1%

+2.4vs last 7 days

On target · Target: 90%

First Contact Resolution

71.4%

+1.8vs last 7 days

Sentiment Breakdown

56%
  • Positive848
  • Neutral537
  • Negative125

Ingestion that meets your recorder where it is

No telephony changes required.

API push

Send recordings directly via REST API

Signed webhooks

HMAC-verified notifications with audio URLs

Scheduled fetch

SFTP · FTP · SMB · HTTP connectors with dedup

Metadata mapping

Agent roster and filename metadata extraction

See your calls the way AudQA sees them

A live demo on real (or sample) calls — deployed the way you'd actually run it.