Enterprise AI, built in Jordan
Sellulare is a software company from Amman building AI products for organizations that can't — and shouldn't — send their data away.
Why we exist
The region's banks, telecoms, and government institutions want what modern AI offers: understanding every customer conversation, catching every compliance risk, coaching every agent. What they can't accept is shipping sensitive recordings to someone else's cloud. Sellulare exists to close that gap — world-class AI that deploys inside your walls, speaks your customers' language, and satisfies your auditors.
Why Arabic-first matters
Most AI products treat Arabic as an afterthought — a translation layer over an English product. We build the other way around. Our pipelines handle dialects, code-switching between Arabic and English mid-sentence, and the vocabulary of real customer service in the region. The result is analysis your teams can actually trust.
How we work
Data stays home
We design every product to run on customer infrastructure first, and treat air-gapped operation as a feature, not an exception.
Evidence over opinion
Every score our products produce is traceable to the exact words in the conversation that justify it.
Enterprise-grade by default
Audit trails, access control, and tenant isolation ship in the first version — not the enterprise tier.
See your calls the way AudQA sees them
A live demo on real (or sample) calls — deployed the way you'd actually run it.